This Privacy Policy belongs to the company 4HUMAN DOO Beograd, address, Registration Number: [insert], VAT Number: [insert] (“Privacy Policy”).

“4HUMAN” or “we” refers to the company 4HUMAN DOO, BEOGRAD (PALILULA), Registration Number: [insert], VAT Number: [insert], with its headquarters at [insert address].

“Online Store”/“Website” refers to the online store operated by 4HUMAN as part of its business activities, www.4human.rs.

“You” or “User” refers to you, the user of the Website (any natural person).

“Associated Services” refers to services or functionalities provided or shared by 4HUMAN or third parties, including services offered under specific terms and conditions that support the primary activities of 4HUMAN or facilitate the use of 4HUMAN’s services or functionalities by the user, such as same-day delivery or locker delivery services.

“ZZPL” refers to the Personal Data Protection Law (“Official Gazette RS”, No. 87/2018).

“Commissioner” refers to the Commissioner for Information of Public Importance and Personal Data Protection of the Republic of Serbia.

“Personal Data” refers to any information relating to an identified or identifiable natural person, directly or indirectly (e.g., name, surname, personal ID number, location data, IP address, etc.).

“Processing of Personal Data” refers to any operation or set of operations performed on personal data or sets of personal data, whether automated or non-automated, such as collecting, recording, organizing, structuring, storing, altering, disclosing, accessing, using, duplicating, disseminating, making available in any other way, comparing, restricting, deleting, or destroying (“processing”).

“Profiling” refers to any form of automated processing used to assess certain personal attributes, particularly to analyze or predict a person’s job performance, economic status, health, personal preferences, interests, reliability, behavior, location, or movement.

“Controller” is the entity that determines the purpose and means of personal data processing.

“Processor” is any natural or legal person who processes personal data on behalf of the controller.

By accessing the 4HUMAN Website (https://), you accept and agree to all the terms of the Privacy Policy. If you do not accept the terms of this Privacy Policy, you must immediately leave the site and stop using the services.

This Privacy Policy may be updated from time to time by updating this page. You should visit this page periodically to review any changes.

Scope, Purpose, and Legal Basis of Personal Data Processing and Retention Period

The scope of personal data we process may vary depending on the services and functionalities you use on our Website. To help you understand what personal data we process, we have listed below the types of data we process, categorized by functionalities and purposes of processing.

When visiting the Website, the browser you use on your device will automatically, without your activity, send the following information to our server: the IP address of the device sending the request and accessing the internet, the date and time of access, the name and URL of the retrieved file, the internet page from which access is made (referrer URL), the browser you are using and, if necessary, the computer’s operating system supporting internet access, as well as the name of your provider. The server temporarily stores this data in a so-called log file.

To use some functionalities of the Online Store, you must register a user account following the General Terms and Conditions. By registering a user account, you enter into an agreement with 4HUMAN, subject to the General Terms. Registering, filling out, and using a user account entails the processing of personal data by 4HUMAN.

The following personal data is collected during the registration process: name, surname, email address, date of birth, and gender (optional). If you fail to provide this personal data (except for gender), we will be unable to create your user account and conclude an agreement with you, meaning you will not be able to use our services and functionalities available only to registered users.

You can log into the Online Store using social media accounts (Facebook and Google) through profiles registered on those platforms. When logging in via social media for the first time, you will have the option to specify which profile data from those platforms will be saved. However, the name (Name) must be saved to complete the login process.

When using third-party authentication services (Facebook and Google), you should review the relevant terms and conditions governing the processing of personal data by those entities. We are not responsible for their compliance with data protection regulations.

We may store your credit card information (card type, card number, and expiration date) provided during online purchases, should you choose, to offer you more convenience for future orders, so you do not have to re-enter the data.

For our marketing activities, we may process your contact information to send notifications, offers, and information about benefits and/or newsletters. We may also process personal data that helps us align offers and content with your interests and expectations. These data may include your selected preferences and data stored through cookies, such as behavior on the Online Store.

Depending on how you contacted us and the type of inquiry, we may collect your name, surname, phone number, email address, and other information shared with us related to your inquiry. Our interest, as well as yours, in processing this data arises from the need to respond to your questions, resolve any existing issues, and ensure your satisfaction as a customer or Website user.

Entities with Whom 4HUMAN Shares Personal Data

We generally do not share your data with third parties unless we are legally obligated (e.g., at the request of law enforcement authorities) or need your data to perform business activities or execute an agreement, as previously stated. In all cases, we strictly adhere to legal provisions.

If you place an order for products, you will receive a confirmation via your email and/or phone number regarding the order and shipping. Depending on the courier service provider, you may receive notifications about package delivery options.

The legal basis for sharing your email and phone number with the relevant delivery service provider and using it is contract performance under Article 12, Point 2 of the ZZPL, based on your purchase – delivery of the ordered products, as well as our legitimate interest in optimizing the delivery process for customers under Article 12, Point 6 of the ZZPL.

Data may be transferred to other countries where the aforementioned contractual partners may have their headquarters or servers, i.e., where data is processed. These are exclusively countries within the European Union or countries providing an adequate level of protection per Serbian law. We implement appropriate security measures, including contractual provisions for personal data protection aligned with Serbian and EU standards.

Data Retention Period

How We Protect Personal Data

Data on Minors

4HUMAN does not intentionally process personal data of minors under 16 years of age. To prevent the processing of minors’ data, when creating a user account on the Website, entering a birth date is required.

We recommend that guardians properly supervise minors under their care when browsing the internet, especially when providing personal data.